It’s that time of the year again, when “add to cart” becomes less of a guilty pleasure and more of a smart move. The Amazon UAE Black Friday Sale 2025 is right around the corner, and if there’s one thing shoppers have learned from past years, it’s this: blink, and the best deals vanish.
Running from November 20 to November 29, this year’s sale promises to be huge, think sitewide price drops up to 80%, early-bird flash deals, and all-day lightning offers that reset faster than your morning coffee brew.
Whether you’re looking for gadgets, home must-haves, or that perfume you’ve been eyeing for months, Amazon’s about to make saving feel like sport.
Amazon has teased a few surprises this time, we’re talking more UAE-exclusive brands, early Prime access, and faster delivery options for same-day shipping in select cities. The sale stretches over nine days, so even the latecomers get a fair shot at snagging something special.
Expect a mix of category-specific markdowns, bundle offers, and bank discounts across Mastercard, ADCB, and Emirates NBD cards. Oh, and if you’re using the Amazon app, you’ll likely spot extra “app-only” coupons quietly sitting under product listings, easy to miss, but absolutely worth a tap.
Here’s a quick look at what Amazon UAE’s 2025 Black Friday lineup looks like so far:
Category | Expected Discounts | What to Watch For |
Electronics & Gadgets | Up to 80% off | iPhones, Samsung devices, Dyson vacuums, gaming consoles |
Fashion & Accessories | 60–75% off | Adidas, Nike, H&M, Skechers, Fossil |
Home & Kitchen | Up to 70% off | Coffee makers, vacuum cleaners, furniture, bedding |
Beauty & Grooming | 50–70% off | Sephora, Maybelline, Philips grooming tools |
Groceries & Essentials | Up to 60% off | Pantry staples, pet food, household supplies |
Toys & Baby Products | Up to 65% off | Lego, Fisher-Price, Pampers, baby gear |
Amazon Devices | Up to 55% off | Echo, Fire TV, Kindle, Ring doorbells |
This time, Amazon’s also expected to roll out “Deal of the Hour” flash sales, which will go live every 60 minutes during the main event week. The trick? Add your favorites to the wishlist early, when the deal drops, you’ll get a quick nudge notification.
If you’ve been meaning to refresh your living space, Black Friday might just be your green light. Expect massive price cuts on kitchen appliances, lighting, and storage, plus limited-time combos like “Buy 2, Get 1” on home décor pieces.
Even premium labels like Dyson, Philips, and Bosch are expected to join in, so if that air purifier’s been sitting in your wishlist, this is the week to strike.

Every year, beauty lovers wait for this one. The Beauty & Grooming section on Amazon UAE tends to explode with discounts from cult brands. You’ll likely see up to 70% off on skincare and fragrances, with special sets curated just for the sale week.
Pro tip: keep an eye out for Sephora’s official store page on Amazon, they usually sneak in extra freebies or limited bundles when you buy above a certain cart value.
Self-care on a budget? Yes, please.

Black Friday is the perfect excuse to ditch last season’s wardrobe. Amazon UAE usually features top fashion brands, both global and local, at prices that’ll make you double-check the tag. Expect up to 75% off on sportswear, watches, and accessories.
Quick list of what’s trending this year:
Streetwear staples from Nike, Adidas, and Puma
Formal and casual picks from H&M, Mango, and Guess
Everyday watches and jewelry from Casio, Michael Kors, and Fossil
And yes, shoes are part of the madness too. Sneakers, heels, sliders, all slashed.

This is the part most UAE shoppers wait for. Amazon’s electronics category always takes center stage, and for good reason.
Expect blockbuster deals on:
Smartphones (iPhone 15, Samsung Galaxy S24, and OnePlus models)
Laptops and accessories from HP, Dell, and Apple
Smart home devices: Echo, Ring, Fire Stick
Gaming gear including PS5 bundles, Xbox consoles, and headsets
Some of these go on limited-stock lightning sales, so don’t count on them lasting past the first weekend.

To sweeten the deal, Amazon UAE will again team up with local banks. Expect:
Extra 10% cashback on ADCB and Mastercard cards
No-cost EMI for select electronics and large appliances
Free same-day or next-day delivery for Prime members
And if you’re new to Prime? You can still try the 30-day free trial during the sale and claim those perks instantly, then cancel later if you’re not sticking around (smart shoppers know the trick).
Let’s be honest: navigating Black Friday can feel like a sport. Here’s how to stay ahead of the chaos:
Wishlist early. Prices drop fast, and things go out of stock even faster.
Use filters wisely. Sort by “discount percentage” to skip the clutter.
Check both app and desktop. Sometimes prices vary slightly.
Stack your bank offers. Check Amazon’s “Payments” section for partner banks.
Set alerts. Amazon sends quick push notifications for flash deals — worth enabling, at least this week.
If you’ve been waiting to splurge on something big, that new laptop, a perfume set, or just a mountain of household refills, Black Friday 2025 might be your moment.
This sale isn’t just about price drops; it’s about timing, patience, and knowing when to hit checkout. Amazon UAE is shaping up to make this year’s event bigger than ever, with deeper cuts, faster delivery, and deals that actually feel worth it.
So, open that wishlist, set a reminder for November 20, and get ready to shop smarter, not harder.
Because sometimes, a little shopping spree is self-care.