DU sales and offers matter more than most people realise. DU isn’t something you buy once during a festival sale. It’s something you commit to month after month. And the difference between the right plan and the wrong one can quietly cost you hundreds of dirhams a year.
Right now, DU has multiple ongoing offers across mobile plans, home internet, wireless connections, and device bundles.
DU doesn’t operate like fashion brands with promo codes. Instead, discounts are baked into plans, bundles, and limited-time sales.
Category | Offer | Validity |
|---|---|---|
Prepaid Power Plans | Up to 50% off | Ongoing |
Yearly Postpaid Plans | Save up to 50% | Limited period |
Home Wireless Plans | From AED 229/month (12 months) | Ongoing |
Home Internet | Up to 45% off | Seasonal |
Mobile Devices | Up to 10% off | Selected models |
These offers rotate quietly. Most users miss them simply because they don’t check often.
Category | Why It’s Popular |
|---|---|
Mobile Plans | Daily calls, data, work & social use |
Home Internet | Streaming, work-from-home, gaming |
Prepaid Packs | Budget control & flexibility |
Device Bundles | Spread phone cost monthly |
Home Wireless | Ideal for renters |
These categories dominate because they solve everyday needs, not one-time purchases.
This is where DU quietly delivers value.
Product Name | Brand | Storage / Variant | Monthly Price (AED) |
|---|---|---|---|
Apple | 256 GB – Cosmic Orange | AED 197 / month + VAT | |
Apple | 512 GB – Cosmic Orange | AED 232 / month + VAT | |
Apple | 512 GB – Deep Blue | AED 232 / month + VAT | |
Apple | 256 GB – Deep Blue | AED 214 / month + VAT | |
Apple | 256 GB – Sky Blue | AED 180 / month + VAT | |
Apple | 256 GB – Space Black | AED 180 / month + VAT | |
Apple | 256 GB – Light Gold | AED 180 / month + VAT | |
Apple | 256 GB – Mist Blue | AED 142 / month + VAT | |
Apple | 256 GB – Lavender | AED 142 / month + VAT |
Buying devices through DU spreads the cost and avoids heavy upfront payments — useful if you upgrade often.

Plan | Type | Savings |
|---|---|---|
Power Plan Unlimited National Data 1000 | Postpaid | Save up to 50% |
Emirati Family Plan | Postpaid | Up to 40% off (ESAAD eligible) |
Best for professionals, families, and heavy data users who want predictable billing.

Plan | Type | Savings |
|---|---|---|
Flexi Plan | Prepaid | Up to 40% off |
Youth & Easy Plans | Prepaid | Bonus data offers |
Roaming Packs | Prepaid | Discounted bundles |
Prepaid plans suit students, short-term residents, or anyone avoiding monthly commitments.

Product | Service Type | Offer |
|---|---|---|
Home Wireless Plus | Wireless Internet | Up to 45% off |
Fibre Home Internet | Wired Internet | Seasonal discounts |
Home Packages | Internet + Extras | Save up to AED 400 |
Home wireless is especially popular with renters due to easier setup and fewer long-term commitments.

Offer Type | Benefit |
|---|---|
ESAAD Card | Up to 40% off postpaid plans |
FAZAA Card | Up to 20% off selected plans |
Promotional Bonuses | Free data (e.g., 50GB offers) |
Free Delivery | No delivery charges on devices |
These aren’t always highlighted on the homepage — but they significantly reduce overall cost.
Always double-check contract length before confirming.
Understanding this upfront avoids frustration later.
DU doesn’t try to win with loud promotions.
It wins with:
If you’re someone who values stability, decent service, and the ability to adjust plans instead of constantly switching providers, DU makes sense.
For the latest verified DU offers, device plans, and ongoing telecom deals, visit the DU store page on Zoutons and compare all current plans in one place.
Ans : It depends on usage. Prepaid suits control-focused users, while postpaid suits heavy users.
Ans : Postpaid plans can be cancelled, but early termination fees may apply.
Ans : Yes, it’s a popular option for renters and short-term residents.
Ans : They can be, especially if you prefer spreading phone costs monthly.
Ans : Yes, fibre and high-speed plans are commonly chosen for WFH setups.