FirstCry New Year Sale UAE 2026: Up to 60% Off on Kidswear + Extra Savings

FirstCry’s New Year sale is currently live across the UAE, focusing mainly on baby and kids clothing with discounts that actually hold value beyond one wear.

Here’s the quick overview: 

• Discounts: Up to 60% OFF on selected baby & kids products
• Age range: Newborns to 14 years
• Categories included: Winterwear, cotton daily wear, lounge sets, select footwear
• Where: FirstCry UAE website and app
• Extra saving: Additional 10% OFF with coupon code FR51

The sale leans heavily toward wearable, repeat-use clothing -  the kind kids reach for on school mornings, not just special occasions.

FirstCry Coupon Codes & Deals

Where the Extra 10% Coupon Actually Makes a Difference

The base discounts already look decent. But the extra 10% off with FR51 is what quietly improves the overall value of the cart.

It matters because:

• Parents rarely buy one item - it’s usually three, four, sometimes more
• That final reduction softens the total, not just the individual price
• It makes sets and jackets feel reasonably priced instead of “maybe later” buys

You don’t need to plan around the coupon. Just apply FR51 at checkout and let the final number decide.

Top Sneak Picks: What Prices Look Like After All Discounts

To understand the real value, it helps to see where prices land after the coupon is applied. Here’s a snapshot of popular winter and daily-wear picks currently featured in the sale:

What Parents Are Actually Buying First

1. Winter Layers That Still Get Daily Use

Light puffers, hooded sweatshirts, and knit pullovers are moving fast. They’re easy to layer, school-appropriate, and don’t feel bulky indoors.

2. Cotton Daily Wear

Full-sleeve tees, joggers, and lounge sets dominate carts for a reason. They’re low-maintenance, easy to wash, and comfortable enough for all-day wear.

3. Matching Sets Over Singles

Co-ord sets reduce outfit planning and usually cost less than buying pieces separately. Parents tend to add these once the coupon brings the price down.

4. Select Occasion Wear 

Partywear exists, but this sale clearly favours practical clothing. Most buyers are sticking to items kids can wear more than once.

How to Shop This Sale Smoothly

A simple approach works best here:

• Start with items that no longer fit comfortably
• Prioritise winter layers, then everyday cotton clothing
• Size up slightly for basics kids can grow into
• Don’t over-scroll — the best pieces sell out quietly

Applying the FirstCry Coupon Code (FR51)

1. Add eligible sale items to your cart
2. Proceed to checkout
3. Enter FR51 in the coupon field
4. Apply and review the updated total
5. Complete your order

Always apply the code after finalising your cart - that’s when the savings feel real.

Why This Sale Is Worth Paying Attention To

Not every sale deserves your time. This one does, mainly because it solves real problems parents face in January.

Winter isn’t fully over yet. Mornings and evenings are still cool, especially for school-going kids. At the same time, kids spend more hours indoors, which means soft, breathable clothing matters just as much as warm layers.

What FirstCry has done well here is balance both sides:

• Light winter jackets and sweatshirts
• Full-sleeve cotton tops and joggers
• Coordinated sets that reduce the need for extra purchases

The FirstCry New Year Sale UAE 2026 isn’t loud, urgent, or overwhelming and that’s its strength.

With up to 60% OFF and an additional 10% using FR51, this sale fits naturally into January’s reset mindset calm, practical, and budget-aware.