If there’s one week UAE shoppers circle on their calendars every year, it’s White Friday.
That end-of-November buzz when inboxes fill with sale alerts and shopping carts finally get cleared.
And this time, PUMA UAE looks ready to dominate the sneaker and athleisure scene with one of its biggest sale lineups to date. From its cult trainers to cozy weekend wear, the brand’s 2025 White Friday Sale is shaping up as a genuine crowd-pleaser with early whispers of discounts reaching up to 70%.
So if you’ve been eyeing a pair of RS-Xs or thinking of swapping your old gym hoodie for something slicker, you’ll want to read on.
Event | Dates | Expected Discounts | Highlights |
PUMA UAE White Friday Sale 2025 | Expected 27 Nov – 5 Dec | Up to 70% Off | Sneakers, sportswear, accessories |
Early Access / App Deals | Likely 1–2 days earlier | Up to 50% Off | App-only drops, restocks |
Extra Savings | Throughout the week | 10–20% Extra Off | Payment perks, coupon codes |
Over the past few years, PUMA’s White Friday events in the UAE have gone from quiet online offers to full-scale brand takeovers.
This season, the brand’s gearing up for an even more aggressive sale with deep price cuts on flagship sneakers, new lifestyle drops, and even kids’ gear.
Expect the usual favourites like Palermo, RS-X, Cali Dream, and Slipstream to headline the offers. Apparel isn’t left behind either tracksuits, tees, and jackets will see a clean 50–60% markdown.
If past trends hold true, you’ll also spot category-specific mini flash sales and payment-based bonuses sprinkled across the week.

Category | Discount Range | Key Highlights |
Sneakers & Footwear | Up to 70% Off | RS-X, Cali, Palermo, Slipstream |
Apparel | Up to 60% Off | Tracks, co-ords, hoodies, tees |
Accessories | Up to 50% Off | Bags, caps, socks, gym gear |
Kids | Up to 50% Off | Mini sneakers, comfy tracks |
Payment Perks | Extra 10–20% Off | Bank offers, app discounts |
Sneakers will clearly be the showstoppers, especially lifestyle pairs that blend sport and street.
Most sell out fast once the UAE crowd catches wind, so adding your favourites to the wishlist early is a smart move.
If you want to get real value out of White Friday, don’t just scroll aimlessly. Plan a little — it makes all the difference.
Bookmark early. Add your picks to the cart or wishlist before the sale starts.
Sign up for alerts. Both PUMA UAE and Zoutons.ae push updates the moment a deal drops.
Shop through the app. App users often get first dibs on restocks or limited styles.
Go digital. Prepaid orders usually unlock extra savings and free shipping.
Stack deals. Combine brand offers with a verified coupon from Zoutons for that final nudge of discount.
Check early in the day. Midday traffic gets heavy, and items can disappear within hours.
This isn’t a “scroll-and-hope” kind of sale. It’s more of a well-timed sprint, plan it right, and you’ll walk away with serious wins.
Collection | Why It’s a Big Deal | Where You’ll Spot It |
BMW M Motorsport Line | Sleek, sharp, and built for car lovers, always sells out faster than expected. | Official site and Dubai Mall store. |
RS-X Street Editions | That chunky street-style drop that turned heads last year. | Mostly app-exclusive this time. |
PUMA x Porsche Legacy | Rare, premium, and pure collector bait. | Online only, keep notifications on. |
National Day Specials | Limited runs in UAE colours become collector pieces post-sale. | Abu Dhabi & Dubai Mall outlets. |

Why White Friday at PUMA UAE Is Worth the Hype
Part of what makes PUMA’s White Friday different from other brand sales is how it captures both sport and style.
You’ll find performance shoes built for desert jogs sitting next to streetwear pieces that work just as well at brunch.
It’s this dual identity that’s made PUMA such a strong player in the UAE market, and why White Friday matters. For one week, pieces that usually stay premium in price suddenly become attainable.
If your wardrobe’s been craving an update, this is your best shot before the holiday rush.
Category | Top Picks | Why It Matters |
Sneakers | RS-X, Palermo, Slipstream | Big price cuts on fan-favourite models |
Apparel | Tracksuits, hoodies | Stylish and functional winter wear |
Accessories | Bags, caps | Small-ticket wins that complete a look |
Kidswear | Mini versions of bestsellers | Family shopping made easy |
Checkout Perks | 10–20% Extra Off | Stackable savings for prepaid shoppers |
Every year, UAE shoppers see deeper cuts on footwear compared to other categories — largely because sneaker culture here is huge.
That trend is expected to continue, so sneakerheads might want to set alarms rather than rely on luck.
Habit | What It Says | Zoutons Tip |
Early Access Logins | UAE buyers don’t wait for the timer,they check out before global launch. | Be logged in by midnight; sales quietly open early here. |
Luxury Over Quantity | It’s not just about discounts, design and collab drops win. | Prioritize exclusive edits over mass collections. |
Mall Pop-Up Rush | Those limited White Friday stands? They vanish within hours. | Keep an eye on Yas Mall and City Centre Mirdif. |
Hybrid Shopping | Online for research, in-store for fit. | Stack Zoutons codes online, then confirm sizes offline. |
When does PUMA UAE’s White Friday Sale 2025 start?
It’s expected to run from 27 November to 5 December, with early access dropping slightly sooner on the app.
Are there exclusive app-only deals?
Yes, app users generally get flash deals and early-bird discounts before the website updates.
How much can I really save?
Up to 70% off on sneakers, 60% off on apparel, and extra 10–20% with card or coupon offers.
Does Zoutons list live coupon codes?
Absolutely. Zoutons.ae updates verified codes the moment they’re active, so it’s worth checking before checkout.
Is there free shipping during the sale?
Most prepaid orders include free delivery across the UAE.
